History

2009

the current men's wear collection

2007

Miss Australia Caroline Pemberton wears John Serafino dress

2004

John Serafino- panel judge for Miss Universe Australia with winner Jennifer Hawkins

1989

John introduces Australia's first wash'n'wear clothing

1988

Serafino party Double Bay- Alan Jones, Katy Manning, Barry Crocker, John Serafino, Margaret & Gough Whitlam

1986

1985

1984

Katy Manning, Liza Minelli, Sammy Davis Jnr & Barry Crocker wearing John Serafino

1983

John Serafino & Kerri-Anne Kennerley

1982

John Serafino & Lady Sonia McMahon

1976

John Laws wears John Serafino

1973

1972

The opening of John's Double Bay store

1970
John wins The Australian Wool Corporation's Award
for achievement in Australian Fashion

1968

John's first Sydney store, in Kings Cross, under the Coke sign

John's past clients include: